Flavor of the month : why smart people fall for fads / Joel Best.
Annotation
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Berkeley :
University of California Press,
©2006.
|
| Subjects: | |
| Online Access: | Click here to view this book |
Table of Contents:
- Acknowledgments
- 1. The illusion of diffusion
- 2. Why we embrace novelties : conditions that foster institutional fads
- 3. The fad cycle : emerging
- 4. The fad cycle : surging
- 5. The fad cycle : purging
- 6. Fad dynamics
- 7. Becoming fad-proof
- Notes
- References
- Index.