Conducting focus groups for business and management students / Caroline J. Oates & Panayiota J. Alevizou.
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Sage publications,
2018.
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| Series: | Mastering business research methods.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question. |
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| Physical Description: | 1 online resource (x, 90 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529716610 1529716616 9781473948228 |