International student mobility and access to higher education / Or Shkoler, Edna Rabenu, Paul M.W. Hackett, Paul M. Capobianco.
This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying...
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| Main Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
[2020]
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| Series: | Marketing and communication in higher education.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. |
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| Item Description: | Useful, Important, and Frequently Used Marketing Terms. |
| Physical Description: | 1 online resource (246 pages). |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 3030441385 9783030441388 3030441393 9783030441395 |