Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein.
Saved in:
| Main Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Haworth Press,
[2004]
|
| Edition: | Third edition. |
| Series: | Haworth series in segmented, targeted, and customized marketing
|
| Subjects: | |
| Online Access: | Click here to view this book Business Source Complete |
| Item Description: | Rev. ed. of: Market segmentation. Rev. ed. c1994. |
|---|---|
| Physical Description: | 1 online resource (260 pages) : illustrations. |
| Bibliography: | Includes bibliographical references pages (225-232) and index. |
| ISBN: | 0203862481 9780203862483 |