Cultural tourism research methods / edited by Greg Richards and Wil Munsters.

By examining qualitative and quantitative research techniques such as surveys, interviews and tracking studies, this text provides a practical guide on how to conduct the research as well as a discussion and evaluation of the methods.

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Bibliographic Details
Other Authors: Munsters, Wil, Richards, Greg
Format: Ebook
Language:English
Published: Wallingford, Oxfordshire, UK : CABI, 2012.
Edition:First paperback edition.
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Online Access:Click here to view this book
CAB eBooks
Description
Summary:By examining qualitative and quantitative research techniques such as surveys, interviews and tracking studies, this text provides a practical guide on how to conduct the research as well as a discussion and evaluation of the methods.
Item Description:Originally published: Wallingford, Oxfordshire, U.K. : CAB International, ©2010.
Physical Description:1 online resource (xiii, 228 pages : illustrations)
Bibliography:Includes bibliographical references and index.
ISBN:1845935195
9781845935191
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