An overview of the public relations function / Shannon A. Bowen, Brad Rawlins and Thomas Martin.
This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2010.
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| Edition: | First edition. |
| Series: | Public relations collection.
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| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful? |
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| Item Description: | Title from PDF t.p. (viewed on May 11, 2010). |
| Physical Description: | 1 online resource (xi, 186 pages). Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliography: | Includes bibliographical references (pages 171-178) and index. |
| ISBN: | 1606491008 9781606491003 |