Grounded theory approach of cross-cultural communication in multicultural Ibis West Africa / Muhammed Abdulai & Hadi Ibrahim.
This case study explores the grounded theory approach of cross-cultural communication in Ibis West Africa, a multinational organization. Adopting a qualitative approach of the constructivist paradigm, we employed semi-structured interviews, Skype interviews, constant comparison, and classical conten...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications Ltd,
2020.
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| Series: | SAGE Research Methods. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case study explores the grounded theory approach of cross-cultural communication in Ibis West Africa, a multinational organization. Adopting a qualitative approach of the constructivist paradigm, we employed semi-structured interviews, Skype interviews, constant comparison, and classical content analysis to illuminate the views of expatriate workers and local staff of Ibis West Africa on the effect of culture on communication in the day-to-day activities in Ibis West Africa. Through constant comparison and the hermeneutic approach of data interpretation, the study revealed misinterpretations, misperceptions, misunderstandings of both verbal and nonverbal cues as well as differences in creating common meanings of encoded and decoded messages. After reading this case, readers will be able to appreciate how the interactions between contextual factors such as values, norms, historic backgrounds, belief systems, and the study participants and researchers influence knowledge co-construction and re-construction in Ibis West Africa. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 152970734X 9781529707342 |