IKEA : reducing non-price outlays and maximising demand / Irene Ng.
This case study examines Ikea's success in minimising "family barriers" when attracting shoppers. Providing for children is an integral part of Ikea's service and many of the retailer's global stores have child friendly food and play areas. Making the shopping experience eas...
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| Other Authors: | |
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| Format: | Streaming video |
| Language: | English |
| Published: |
London :
Henry Stewart Talks,
2019.
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| Series: | Henry Stewart talks. Business & management collection.
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| Subjects: | |
| Online Access: | Henry Stewart Talks: Business & Management |
| Summary: | This case study examines Ikea's success in minimising "family barriers" when attracting shoppers. Providing for children is an integral part of Ikea's service and many of the retailer's global stores have child friendly food and play areas. Making the shopping experience easier for families has directly led to an increase in demand at Ikea. |
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| Item Description: | Animated audio-visual presentation with synchronized narration. Bite-size case study extracted from the talk: How do consumers perceive value and price : understanding value-based pricing. Title from title frames. |
| Physical Description: | 1 streaming video file (3 min.) : color, sound. |
| Format: | Mode of access: World Wide Web. |
| ISSN: | 2056-4570 |