The economics of franchising / Roger D. Blair, Francine Lafontaine.
"This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the ec...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Cambridge University Press,
2005.
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| Subjects: | |
| Online Access: | Cambridge Books on Core Table of contents Contributor biographical information Publisher description |
| Summary: | "This book describes in detail both how and why franchising works. It also analyzes the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all of these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The authors discuss issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals."--Jacket. |
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| Physical Description: | 1 online resource (xii, 338 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| DOI: | 10.1017/CBO9780511753879 |