Branded entertainment in Korea /

Branded entertainment in Korea / Hyunsun Yoon.

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Bibliographic Details
Main Author: Yoon, Hyunsun (Author)
Format: Ebook
Language:English
Published: Abingdon, Oxon ; New York : Routledge, [2021]
Series:Routledge critical advertising studies.
Subjects:
Mass media > Korea (South) > Marketing.
Business communication > Korea (South)
Branding (Marketing) > Korea (South)
Online Access:Click here to view this book
Description
Physical Description:1 online resource (85 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:0429557132
9780429557132
Availability

Online

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