The brand-driven CEO : embedding brand into business strategy / David Kincaid.
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Main Author: | |
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Format: | Ebook |
Language: | English |
Published: |
Toronto ; Buffalo ; London :
University of Toronto Press,
[2020]
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Subjects: | |
Online Access: | Click here to view this book |
Item Description: | Includes index. |
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Physical Description: | 1 online resource (247 pages) |
ISBN: | 1442621648 9781442621640 |