From products to product-service systems : IT-driven transformation of a medical equipment manufacturer / Jens Fähling, Felix Köbler, Jan Marco Leimeister, Helmut Krcmar.
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challe...
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| Main Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Palgrave MacMillan UK,
2014.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model. |
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| Item Description: | Originally Published InFähling, J., Köbler, F., Leimeister, J. M., and Krcmar, H. (2014). From products to product-service systems: IT-driven transformation of a medical equipment manufacturer. Journal of Information Technology Teaching Cases, 4, 20-26. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 152647753X 9781526477538 |