Kronverk cinema : how much is a ticket to the movies? / Igor Gladkikh, A. P. Mikhailina.
Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged t...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Graduate School of Management, St. Petersburg State University,
2011.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Kronverk Cinema, which owns the largest share of cinemas in St. Petersburg, had been exploring different methods for differential pricing to increase revenue and improve customer loyalty. The cinema market in St. Petersburg had few avenues for increasing ticket prices and the student is encouraged to look for new way to optimize pricing decisions. |
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| Item Description: | Originally Published InGladkikh, I., & Mikhailina, A. P. (2011). Kronverk Cinema: How much is a ticket to the movies? St. Petersburg, Russia: Graduate School of Management, St. Petersburg State University. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 1526465345 9781526465344 |