Samsung Electronics Company, Ltd. : Galaxy Note 7 crisis / Emily Thomas, Alejandra Zeron, James S. O'Rourke.
Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product f...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame,
2017.
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| Series: | SAGE Knowledge. Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Samsung Electronics Company, Ltd. experienced the most serious business problem in its history following reports that lithium ion batteries in the company's Galaxy Note 7 smartphone were exploding and catching fire in 2016. This case examines technical malfunctions associated with the product failure, as well as Samsung's and the mobile industry's reaction to the crisis. This case further explores the financial and brand reputation damage to Samsung Electronics, along with other contemporary issues that affected the South Korean industrial giant. |
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| Item Description: | Originally Published InThomas, E., Zeron, A., & O'Rourke, J. S. (2017). Samsung Electronics Company, Ltd.: Galaxy Note 7 crisis. The Eugene D. Fanning Center for Business Communication. South Bend, IN: University of Notre Dame. |
| Physical Description: | 1 online resource : illustrations. |
| ISBN: | 152648904X 9781526489043 |