Financing a new kind of portable grill / Chetan Chawla.
Tyler Jones, an entrepreneurship major, noticed a need for a sturdy portable grill during family fishing trips. After following a lean startup process to test market interest, he figured out an approach to manufacture a lighter grill at USD 50. Results from an online survey and interviews at outdoor...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Tyler Jones, an entrepreneurship major, noticed a need for a sturdy portable grill during family fishing trips. After following a lean startup process to test market interest, he figured out an approach to manufacture a lighter grill at USD 50. Results from an online survey and interviews at outdoor gear shops have convinced Tyler he can profitably sell his grill at the USD 150 price point. He has also decided that rewards-based crowdfunding is going to be his go-to-market strategy. He now needs USD 5,000 in funding for the first 50 "founder" units that will be used to reward early backers on his crowdfunding campaign. This case invites students to think through the implications of different financing choices facing Tyler. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529767253 9781529767254 |