The plant-powered movement to "Make life better" at Saxbys / Jeanette K. Miller, Mackenzie Anderson.
Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Saxbys is a café chain based in Philadelphia, Pennsylvania, which has embraced plant-powered food and drink menu items. The food and beverage team is responsible for the implementation of new menu items, including plant-based options. As plant-based eating becomes more commonplace among Generation Z and Millennials, this target market provides an important opportunity for Saxbys to lead the industry. Evolving customer expectations, including referring to the menu items as "plant-powered," are highlighted along with the menu pricing of plant-powered menu items versus standard menu items. Students will be asked to assess the opportunities and challenges of navigating a constantly evolving consumer market and provide strategic assessment for the near term. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529764599 9781529764598 |