MoviePass : the rise and fall / Sabithulla Khan.
This case challenges students to analyze the initial success and failure of MoviePass, a startup firm with a potentially great idea--to apply a subscription model to the cinema experience. It contextualizes MoviePass's decisions in the wider startup environment and helps students consider how t...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2021.
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| Series: | SAGE business cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case challenges students to analyze the initial success and failure of MoviePass, a startup firm with a potentially great idea--to apply a subscription model to the cinema experience. It contextualizes MoviePass's decisions in the wider startup environment and helps students consider how to handle difficult decisions in a situation that is constantly evolving. The case also highlights issues of ethics and competition. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529752582 9781529752588 |