Non-market strategies in international business : how MNEs capture value through their political, social and environmental strategies / Vikrant Shirodkar, Roger Strange, Steven McGuire, editors.
"The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting i...
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| Other Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham :
Palgrave Macmillan,
2020.
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| Series: | Academy of International Business (Series) (Palgrave (Firm)).
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "The Academy of International Business (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.This book provides theoretical and empirical insights into non-market political and social strategies that firms use when conducting international business. Political strategies include activities such as lobbying, campaign contributions, and using political ties and connections as a means of influencing policy making. Likewise, firms also engage in various social responsibility activities to maintain a good image in society and to improve their legitimacy and reputation when operating globally. Multinational enterprises (MNEs) face various challenges in implementing non-market strategies due to institutional differences between their home and host contexts. Presenting fresh perspectives from a cast of international contributors, this book offers academics, students, and practitioners a greater understanding of how non-market strategies can be effective in international business."--Publisher's website. |
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| Physical Description: | 1 online resource (259 pages). |
| ISBN: | 3030350738 9783030350734 3030350746 9783030350741 |