Turning silicon into gold : the strategies, failures, and evolution of the tech industry / Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng.
A few square miles of Northern California contain some of the worlds largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp ana...
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| Main Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Berkeley, CA :
Apress,
2020.
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | A few square miles of Northern California contain some of the worlds largest companies whose products affect billions of people every single day. What made these giants of Silicon Valley as impactful as they are? What do their paths to success have in common? Turning Silicon into Gold is a sharp analysis of 25 case studies examining just that. Authors Griffin Kao, Jessica Hong, Michael Perusse, and Weizhen Sheng provide relevant commentary as they explore the stories behind companies such as Apple, Amazon, OpenTable, and many more. These organizations used unique problem-solving strategies to forever change the face of tech--whether it was Facebooks second mover advantage over MySpace or Nintendos leap of faith in the 1980s to revitalize the video game industry. Learn by example as Turning Silicon into Gold divulges the inner workings behind some of the most significant business decisions in tech history. The nuanced ways these companies tackled emerging markets and generated growth in uncertain times is essential knowledge for modern business leaders, innovators, and aspiring founders. Whether you are simply curious about the origins of the worlds tech giants or you are an entrepreneur looking for inspiration, the thoughtful, comprehensive case study collection that is Turning Silicon into Gold belongs on your bookshelf. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (vi, 194 pages) |
| ISBN: | 148425628X 9781484256282 1484256298 9781484256299 |