The myth and propaganda of Black buying power / Jared A. Ball.
This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion do...
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| Format: | Ebook |
| Language: | English |
| Published: |
Cham, Switzerland :
Palgrave Macmillan,
2020.
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| Subjects: | |
| Online Access: | Springer Humanities and Social Science eBook Collection 2020 English/International |
| Summary: | This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while "buying power" is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America. |
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| Item Description: | Includes index. |
| Physical Description: | 1 online resource (xi, 111 pages) |
| ISBN: | 3030423549 3030423557 9783030423544 9783030423551 |