SpiceJet : turnaround in the aviation industry / Arunaditya Sahay, Tushar Sankar Banerjee.
Ajay Singh, chairman and managing director of SpiceJet, had changed the face of aviation in India, while adopting measures that turned around the airline's performance. The case highlights Singh's managerial and leadership decisions, particularly in areas focusing on developing a low-cost...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2020.
|
| Series: | SAGE Business Cases.
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | Ajay Singh, chairman and managing director of SpiceJet, had changed the face of aviation in India, while adopting measures that turned around the airline's performance. The case highlights Singh's managerial and leadership decisions, particularly in areas focusing on developing a low-cost business model for the airline. Through various strategic initiatives, the company bounced back from a near shutdown to operate in a profitable manner. This case draws attention to the journey behind that strategic turnaround, describing various challenges that the business had to face. |
|---|---|
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529701147 9781529701142 |