A historic hotel strategic management approach for performance improvement / Godwin-Charles Ogbeide, Ryan Muniz, Lobat Siahmakoun.
This case study is about a general manager of a historic hotel property in Norwest Arkansas. In an attempt to enhance the performance of his hotel, he has to make a decision between two incompatible improvement strategies. The first strategy is the promotion of the hotel as a dream destination for w...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
International CHRIE,
2015.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case study is about a general manager of a historic hotel property in Norwest Arkansas. In an attempt to enhance the performance of his hotel, he has to make a decision between two incompatible improvement strategies. The first strategy is the promotion of the hotel as a dream destination for weddings. The second strategy is the promotion of the hotel as the place to come for both weddings and ghost tourism. |
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| Item Description: | Originally Published InOgbeide, G., Muniz, R., & Siahmakoun, L. (2015). A historic hotel strategic management approach for performance improvement. Journal of Hospitality & Tourism Cases, 4(1), 97-103. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529710820 9781529710823 |