Cultural dimensions in a restaurant setting / Kevin Murphy, Maryam Khan.
This case presents a scenario of a foreign couple who have travelled to the United States for vacation purposes and dines at an American casual-dining restaurant located on International Drive, in Orlando. The case aims to generate discussions about how restaurants in Orlando can accommodate tourist...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
International CHRIE,
2014.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case presents a scenario of a foreign couple who have travelled to the United States for vacation purposes and dines at an American casual-dining restaurant located on International Drive, in Orlando. The case aims to generate discussions about how restaurants in Orlando can accommodate tourist's wants, needs, expectations and perceptions. |
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| Item Description: | Originally Published InMurphy, K., & Khan, M. (2014). Cultural dimensions in a restaurant setting. Journal of Hospitality & Tourism Cases, 3(3), 21-27. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529710227 9781529710229 |