Lessons from Chipotle Mexican Grill's foodborne illness outbreaks / JaeMin Cha, Ronald F. Cichy.
Chipotle has suffered an unprecedented series of foodborne illness outbreaks in its units across the USA from summer 2015 to early spring 2016. This case study is an overview of Chipotle's foodborne illness events occurrences and the impact of those on Chipotle in terms of financial outcomes an...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
London :
International CHRIE,
2018.
|
| Series: | SAGE Business Cases.
|
| Subjects: | |
| Online Access: | SAGE |
| Summary: | Chipotle has suffered an unprecedented series of foodborne illness outbreaks in its units across the USA from summer 2015 to early spring 2016. This case study is an overview of Chipotle's foodborne illness events occurrences and the impact of those on Chipotle in terms of financial outcomes and brand reputation. The case provides a real-world example of a situation in which risk and crisis management is required. Students are expected to learn Chipotle's responses and its dilemmas in this troubled-time, as well as what new food safety practices and procedures have been put in place. More important, this case study focuses on what recovery strategies and crisis management tactics have been devised and put into practice to deal with Chipotle's overwhelmingly negative publicity. |
|---|---|
| Item Description: | Originally Published InCha, J., & Cichy, R. F. (2018). Lessons from Chipotle Mexican Grill's foodborne illness outbreaks. Journal of Hospitality & Tourism Cases, 6(4), 48-58. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529717558 9781529717556 |