No bang for your bucks : Starbucks CEO asks customers to leave their guns at home / Jill Petroski, Mahmood Khan.
On September 17th, 2013, Starbucks CEO Howard Schultz issued an open letter to customers asking them to respectfully leave their weapons at home. His request came after Starbucks Coffee Company found itself unwillingly thrown into the nation's ongoing gun debate. This case examines the company&...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
International CHRIE,
2015.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | On September 17th, 2013, Starbucks CEO Howard Schultz issued an open letter to customers asking them to respectfully leave their weapons at home. His request came after Starbucks Coffee Company found itself unwillingly thrown into the nation's ongoing gun debate. This case examines the company's decision to take a political stance on a controversial issue and the intended or unintended consequences of such a choice. |
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| Item Description: | Originally Published InPetroskil, J., & Khan, M. (2015). No bang for your bucks: Starbucks CEO asks customers to leave their guns at home. Journal of Hospitality & Tourism Cases, 4(4), 11-18. |
| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529713412 9781529713411 |