Understanding organizational and public perspectives on stadium redevelopment through social media : a case study of Georgia State University's "new" stadium / Glynn M. McGehee, Armin A. Marquez, Beth Cianfrone & Timothy Kellison.
Stadium-construction projects are costly and affect the community--positively and negatively. At urban universities, these impacts extend beyond campuses into the broader community. Thus, athletic-department communication about the value of stadium projects to a diverse group of stakeholders becomes...
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| Main Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
Human Kinetics, Inc.,
2018.
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| Series: | SAGE Business Cases.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Stadium-construction projects are costly and affect the community--positively and negatively. At urban universities, these impacts extend beyond campuses into the broader community. Thus, athletic-department communication about the value of stadium projects to a diverse group of stakeholders becomes important. Following stakeholder theory, the purpose of the study was to investigate social-media messages disseminated by an urban university engaged in a stadium-redevelopment project (Georgia State University [GSU]) and the public response. A content analysis of Facebook and Twitter posts by GSU (N = 39) and the public response (N = 359) yielded 8 themes: a focus on athletics, a focus on university, informing about urban community development impact, explaining capital project funding source, maintaining the stadium legacy, promoting public-private partnerships, and understanding effects on transit. Findings support previous literature that organizational communication reflects organizational priorities. |
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| Item Description: | Originally Published InMcGehee, G. M., Marquez, A. A., Cianfrone, B. A., & Kellison, T. (2018). Understanding organizational and public perspectives on stadium redevelopment through social media: A case study of georgia state university's "new" stadium. International Journal of Sport Communication, 11(2), 261-285. |
| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1529706807 9781529706802 |