Sold on language : how advertisers talk to you and what this says about you / Julie Sedivy, Greg Carlson.
"Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and re...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Chichester, West Sussex ; Malden, MA :
Wiley-Blackwell,
2011.
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| Subjects: | |
| Online Access: | Wiley Online Library |
| Summary: | "Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us. Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science."-- |
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| Physical Description: | 1 online resource (xii, 317 pages) : illustrations, maps |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470683090 9780470683095 |