Global competitiveness : ten things Thai businesspeople should know : strategies to improve competitive position and consolidate gains at rivals' expense / William Philip Wall.
This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2022]
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market. |
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| Physical Description: | 1 online resource (103 pages) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9811677549 9789811677540 9811677557 9789811677557 |