Cases on developing effective research plans for communications and information science / Maria-Victoria Carrillo-Duran and Margarita Perez Pulido, editors.
"Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the a...
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| Other Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
IGI Global,
2022.
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| Subjects: | |
| Online Access: | IGI Global e-Book Collection |
| Summary: | "Different events in communication and information in today’s society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research.Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians."--Publisher's website. |
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| Physical Description: | 1 online resource (466 pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1668445239 9781668445235 1668445247 9781668445242 |