Consumer psychology : a study guide to qualitative research methods /

Consumer psychology : a study guide to qualitative research methods / Paul M.W. Hackett, Jessica B. Schwarzenbach, Uta Maria Jürgens.

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Bibliographic Details
Main Authors: Hackett, Paul, 1960- (Author), Jürgens, Uta Maria (Author), Schwarzenbach, Jessica B. (Author)
Format: Ebook
Language:English
Published: Opladen ; Toronto : Barbara Budrich Publishers, 2016.
Subjects:
Consumer behavior > Psychological aspects.
Consumer behavior > Research > Methodology.
Consumers > Psychology > Methodology.
Consumers > Research > Methodology.
Online Access:JSTOR Open Access
Description
Physical Description:1 online resource (166 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:3847408917
9783847408918
Availability

Online

JSTOR Open Access
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