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|a Z3950 Record: 4 of 9
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|a Z3950 Search: @and @and @attr 1=4 @attr 5=1 @attr 4=1 "Consumer Psychology : A Study Guide to Qualitative Research Methods" @attr 1=1003 "Hackett, Paul M.W." @attr 5=5 @attr 1=31 "2015-2017"
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|q eISBN
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|a (EDS)EDS11029300
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|a YDXCP
|b eng
|e rda
|c DLC
|d YDXCP
|d BTCTA
|d OHX
|d TKN
|d QGK
|d LTSCA
|d OCLCQ
|d HEBIS
|d OCLCO
|d U3G
|d OCLCF
|d Z5A
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|a lccopycat
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|a HF5415.32
|b .H33 2016
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|a 658.8342
|2 23
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| 099 |
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|a 658.8342 HAC
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|a 658.83420721 HAC
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| 100 |
1 |
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|a Hackett, Paul,
|d 1960-
|e author.
|9 822673
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| 245 |
1 |
0 |
|a Consumer psychology :
|b a study guide to qualitative research methods /
|c Paul M.W. Hackett, Jessica B. Schwarzenbach, Uta Maria Jürgens.
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| 264 |
|
1 |
|a Opladen ;
|a Toronto :
|b Barbara Budrich Publishers,
|c 2016.
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| 264 |
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4 |
|c ©2016
|
| 300 |
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|a 1 online resource (166 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
|
| 505 |
0 |
0 |
|a Machine generated contents note:
|g Section 1
|t Planning the Research Project --
|g ch. 1
|t What are Qualitative Research Methods in Qualitative Consumer Psychological Research? --
|g ch. 2
|t Using a Mapping Sentence to Manage a Consumer Research Project --
|g ch. 3
|t Research Ethics --
|g Section 2
|t Approaches to Qualitative Research Methods in Consumer Psychological Research --
|g ch. 4
|t Projective Techniques --
|g ch. 5
|t Focus Groups --
|g ch. 6
|t In-Depth Interviews --
|g ch. 7
|t Ethnography --
|g ch. 8
|t Netnography --
|g ch. 9
|t Visual Ethnography --
|g ch. 10
|t Artefacts --
|g ch. 11
|t Archives --
|g ch. 12
|t Journals and Diaries --
|g ch. 13
|t Autoethnography --
|g Section 3
|t Practical Procedures --
|g ch. 14
|t Projective Techniques --
|g ch. 15
|t Focus Groups --
|g ch. 16
|t In-Depth Interviews --
|g ch. 17
|t Ethnography --
|g ch. 19
|t Visual Ethnography --
|g ch. 20
|t Artefacts --
|g ch. 21
|t Archives --
|g ch. 22
|t Journals and Diaries --
|g ch. 23
|t Autoethnography --
|g Section 4
|t Writing and Analysing a Research Report --
|g ch. 24
|t The Structure of an Academic Article/Report --
|t Appendices --
|g Appendix A
|t Outline for a Course in Qualitative Research Methods in Consumer Psychology --
|g Appendix B
|t Sample Course Schedule --
|g Appendix C
|t Corresponding Readings from Qualitative Research Methods in Consumer Psychology: Ethnography and Culture (Hackett, 2015, Routledge).
|
| 650 |
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0 |
|a Consumer behavior
|x Psychological aspects.
|9 784912
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| 650 |
|
0 |
|a Consumer behavior
|x Research
|x Methodology.
|9 807638
|
| 650 |
|
0 |
|a Consumers
|x Psychology
|x Methodology.
|
| 650 |
|
0 |
|a Consumers
|x Research
|x Methodology.
|9 806345
|
| 700 |
1 |
|
|a Jürgens, Uta Maria,
|e author.
|9 1131830
|
| 700 |
1 |
|
|a Schwarzenbach, Jessica B.,
|e author.
|9 942986
|
| 776 |
1 |
8 |
|w (OCoLC)934196719
|
| 856 |
4 |
0 |
|u https://www.jstor.org/stable/10.2307/j.ctvddzsrf
|z JSTOR Open Access
|x TEMPORARY ERM URL
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| 942 |
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|c EB
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|d 1699930
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