Research anthology on social media advertising and building consumer relationships / Information Resources Management Association, editor.
"Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to strugg...
Saved in:
| Corporate Author: | |
|---|---|
| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
Business Science Reference,
[2022]
|
| Subjects: | |
| Online Access: | IGI Global Research Anthologies 2022 |
| Summary: | "Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required.The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students."--Publisher's website. |
|---|---|
| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1668462877 1668462885 9781668462874 9781668462881 |