Ecommerce reimagined : retail and ecommerce in China / Sharon Gai.
"This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written fr...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore :
Palgrave Macmillan,
[2022]
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| Subjects: | |
| Online Access: | Springer eBooks |
| Summary: | "This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Due to the COVID-19 pandemic, brands are investing more in growing online sales. Written from the heart of the world’s largest e-commerce platform, Ecommerce Reimagined: Retail and Ecommerce in China is a book that aims to satisfy the growing need of entrepreneurs and businesses hoping to tap into China’s market and provide context to students and academics who post an interest in learning about how ecommerce has shaped the Chinese retail space."--Publisher's website. |
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| Physical Description: | 1 online resource (xvi, 172 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9811900035 9789811900037 9811900027 9789811900020 |