Web survey methodology / Mario Callegaro, Katja Lozar Manfreda & Vasja Vehovar.
"Guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire desi...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Los Angeles :
SAGE,
2015.
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | "Guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence ... intended for students, practitioners and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research"--Publisher's description. |
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| Physical Description: | 1 online resource (xx, 318 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0857028618 9780857028617 1473927307 9781473927308 1529799651 9781529799651 |