Integrative framing analysis : framing health through words and visuals / Viorela Dan.
"Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is t...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York :
Routledge, Taylor & Francis Group,
2018.
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| Series: | Routledge research in communication studies ;
4. |
| Subjects: | |
| Online Access: | Access via Directory of Open Access Books |
| Summary: | "Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together."-- |
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| Physical Description: | 1 online resource (x, 170 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781315171456 1315171457 9781351694919 135169491X 9780367889081 0367889080 9781138046368 1138046361 |