Project marketing : a practical approach / Milind Trivikram Phadtare.
"This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitio...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
New York, NY :
Routledge, an imprint of the Taylor & Francis Group,
2023.
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| Edition: | 1 Edition. |
| Subjects: | |
| Online Access: | Click here to view this book |
| Summary: | "This book is a comprehensive and practical guide to project marketing-a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings. The volume: 1. Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour; 2. Draws and adapts from extant marketing theory and provides real life case studies to demonstrate application of concepts; 3. Focuses on project marketing logic, marketing mix, negotiation techniques and strategies to aid contracting /sub-contracting firms realize better pricing and project profitability. An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations and startups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like"-- |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1000828085 9781000828085 |