A primer on policy communication in Kazakhstan / Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva.
"This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on interna...
I tiakina i:
| Ngā kaituhi matua: | , , |
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| Hōputu: | iPukapuka |
| Reo: | English |
| I whakaputaina: |
Singapore :
Palgrave Macmillan,
[2020]
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| Rangatū: | Palgrave pivot.
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| Ngā marau: | |
| Urunga tuihono: | Springer Humanities and Social Science eBook Collection 2020 English/International |
| Whakarāpopototanga: | "This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on international policy communication best practices and principles, interwoven with case studies from Kazakhstan, applicable in other Central Asian countries as well. The book’s wide range of topics cover media management in a technologically-savvy society, marketing of complexity, planning successful campaigns, soft power management given the country’s aspirations for greater international standing, and forward-looking advice on crisis management and shareholder communication. This is a highly relevant book for the civil service, civic organisations, commercial entities, policy researchers, and international organisations working in or planning to work in Kazakhstan and other Central Asian countries."--Publisher's website. |
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| Whakaahuatanga ōkiko: | 1 online resource (x, 137 pages). |
| Rārangi puna kōrero: | Includes bibliographical references and index. |
| ISBN: | 9811506108 9789811506109 9811506094 9789811506093 |