A primer on policy communication in Kazakhstan / Basskaran Nair, Saltanat Janenova, Balzhan Serikbayeva.
"This book is a timely publication to address the issue of the government’s policy execution capabilities. The crux of policy execution is communication to win the hearts and minds of the people, particularly with regard to complex policies. The book is written as a work manual based on interna...
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| Main Authors: | , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore :
Palgrave Macmillan,
[2020]
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| Series: | Palgrave pivot.
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| Subjects: | |
| Online Access: | Springer Humanities and Social Science eBook Collection 2020 English/International |
Table of Contents:
- Part I:
- History of the Nation: State of the Industry
- Theories and Practice on Policy Communication
- Part II:
- Social and Mainstream Media Relations
- Planning Successful Campaigns
- Marketing Complexity: Case Study on Land Reform
- Part III:
- Crisis Management
- Nation’s Equity and Soft Power
- Corporate Governance and Shareholder Communication.