National image : China's communication of cultural symbols / Xiangfei Meng.
This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also esp...
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| Main Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Singapore :
Springer,
[2020]
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| Subjects: | |
| Online Access: | Springer Humanities and Social Science eBook Collection 2020 English/International |
| Summary: | This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition calligraphy and painting in the construction of a national image |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9811531463 9789811531460 9811531471 9789811531477 |