Trump, Twitter, and the American democracy : political communication in the digital age / Yu Ouyang, Richard W. Waterman.

"This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular medi...

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Bibliographic Details
Main Authors: Ouyang, Yu (Author), Waterman, Richard W. (Author)
Format: Ebook
Language:English
Published: Cham, Switzerland : Palgrave Macmillan, 2020.
Series:Palgrave pivot.
Evolving American presidency.
Subjects:
Online Access:Springer Humanities and Social Science eBook Collection 2020 English/International
Description
Summary:"This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media."--
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:3030442411
9783030442415
303044242X
9783030442422
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