From art to marketing : the relevance of authenticity to contemporary consumer culture / Marta Massi.
"Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within...
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| Format: | Ebook |
| Language: | English |
| Published: |
Basingstoke :
Palgrave Macmillan,
2023.
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| Online Access: | Springer eBooks |
| Summary: | "Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field,From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally. "--Publisher's website. |
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| Physical Description: | 1 online resource : illustrations |
| ISBN: | 3030170071 9783030170073 303017008X 9783030170080 |