Destination management and marketing : breakthroughs in research and practice / [edited by] Information Resources Management Association.
"The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and und...
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global, Business Science Reference,
[2020]
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| Online Access: | IGI Global e-Book Collection |
| Summary: | "The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students. "--Publisher's website. |
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| Physical Description: | 1 online resource (xxiii, 1214, xxx pages) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1799824691 9781799824695 1799824705 9781799824701 1799824713 9781799824718 |