Mobile commerce : concepts, methodologies, tools, and applications / [edited by] Information Resources Management Association.
"In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for condu...
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global,
[2018]
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| Online Access: | IGI Global Business and Management e-Book Information Science and Technology |
| Summary: | "In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students."--Publisher's website. |
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| Physical Description: | 1 online resource : illustrations |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 1522525998 9781522525998 1522526005 9781522526001 1522526013 9781522526018 |