Mobile commerce : concepts, methodologies, tools, and applications / [edited by] Information Resources Management Association.
"In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for condu...
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| Corporate Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey, PA :
IGI Global,
[2018]
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| Subjects: | |
| Online Access: | IGI Global Business and Management e-Book Information Science and Technology |
MARC
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| 245 | 0 | 0 | |a Mobile commerce : |b concepts, methodologies, tools, and applications / |c [edited by] Information Resources Management Association. |
| 264 | 1 | |a Hershey, PA : |b IGI Global, |c [2018] | |
| 264 | 4 | |c ©2018 | |
| 300 | |a 1 online resource : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | 0 | |g Section 1. |t Fundamental Concepts and Theories: -- |g 1. |t Basics of Mobile Marketing Strategy / |r Wilson Ozuem, Bibi Nafiisah Mulloo -- |g 2. |t Investigating the Roles of Mobile Commerce and Mobile Payment in Global Business / |r Kijpokin Kasemsap -- |g 3. |t Drivers of Mobile Application Acceptance by Consumers: A Meta Analytical Review / |r Francisco-Jose Molina-Castillo, Angel-Luis Meroño-Cerdan -- |g 4. |t E-Commerce: A Brief Historical and Conceptual Approach / |r Daniela Meira, Luís Magalhães, Francisco Pereira, Emanuel Peres -- |g 5. |t Risk Management, Trust and Repeat Online Shopping Intentions: A South African Perspective / |r Mercy Mpinganjira -- |g 6. |t Understanding the Psychology of Mobile Phone Use and Mobile Shopping of the 1990s Cohort in China: A Lifestyle Approach / |r Matthew J. Haught, Ran Wei, Yang Xuerui, Jin Zhang -- |g Section 2. |t Development and Design Methodologies: -- |g 7. |t A Consumer Decision-Making Model in M-Commerce: The Role of Reputation Systems in Mobile App Purchases / |r Weijun Zheng, Leigh Jin -- |g 8. |t Developing a Research Framework to Assess Online Consumer Behaviour Using Netnography in India: A Review of Related Research / |r Gautam Deka, Sumangla Rathore, Avinash Panwar -- |g 9. |t Regulatory Framework of Mobile Commerce / |r Jyoti Batra Arora -- |g 10. |t A Secure and Optimized Proximity Mobile Payment Framework With Formal Verification / |r Shaik Shakeel Ahamad, V.N. Sastry, Siba K. Udgata -- |g 11. |t An Entrepreneurial Approach to Cloud Computing Design and Application: Technological Innovation and Information System Usage / |r Vanessa Ratten -- |g 12. |t Fuzzy Multi-Criteria Decision Making Methods for E-Commerce Issues / |r Mohamed Naili, Abdelhak Boubetra, Abdelkamel Tari -- |g 13. |t A 3D Virtual Space for the E-Commerce Strategy Model / |r Gong Cheng, Changrui Yu, Kecheng Liu -- |g 14. |t Intelligent Big Data Analytics: Adaptive E-Commerce Website Ranking Using Apriori Hadoop – BDAS-Based Cloud Framework / |r Dheeraj Malhotra, Neha Verma, Om Prakash Rishi, Jatinder Singh -- |g 15. |t Consumer Impetuosity in M-Commerce: Designing Scale to Measure the Shopping Behavior / |r Natasha Patricia Bojorges Moctezuma -- |g 16. |t Marketing and Mobile: Increasing Integration / |r Kenneth E. Harvey, Yulia An -- |g 17. |t An E-Commerce Customer Service Robot Based on Intention Recognition Model / |r Minjing Peng, Yanwei Qin, Chenxin Tang, Xiangming Deng -- |g 18. |t Online Distribution Strategies: A Mix of Globalization and Diversification in the Fashion Market / |r Alicia Izquierdo-Yusta, Victoria Labajo, Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz -- |g 19. |t Models of Customer Experience for B2C E-Commerce Enterprises / |r Yilei Pei, Wanxin Xue, Dandan Li, Yong Su -- |g 20. |t Integration of TAM, TPB, and Self-Image to Study Online Purchase Intentions in an Emerging Economy / |r Devinder Pal Singh -- |g 21. |t Website Attractiveness in E-Commerce Sites: Key Factors Influencing the Consumer Purchase Decision / |r Siddharth Khanna, Ashok Kumar Wahi -- |g 22. |t Essential Functionalities for Commercial Internet Presence: A Portuguese Study / |r Alexandre Ferreira, Francisco Antunes -- |g Section 3. |t Tools and Technologies: -- |g 23. |t Mobile Commerce Security and Its Prevention / |r Mona Adlakha -- |g 24. |t Mobile Payments for Conducting M-Commerce / |r Rupali Ahuja -- |g 25. |t Android for Enterprise Automated Systems / |r Fahmi Ncibi, Habib Hamam, Ezzedine Ben Braiek -- |g 26. |t Services of Mobile Commerce / |r Mukta Sharma -- |g 27. |t Mobile Value Added Services in Fiji: Institutional Drivers, Industry Challenges, and Adoption by Women Micro Entrepreneurs / |r Milind Sathye, Biman Prasad, Dharmendra Sharma, Parmendra Sharma, Suneeta Sathye -- |g 28. |t Mobilization Techniques Utilized by Leading Global E-Commerce Sites / |r J. Christopher Sandvig -- |g Section 4. |t Utilization and Applications: -- |g 29. |t A Typology of Firms Regarding M-Commerce Adoption / |r Sonia San-Martín, Nadia Jiménez -- |g 30. |t Applications of Intelligent Agents in Mobile Commerce: A Review / |r Suresh Sankaranarayanan, Subramaniam Ganesan -- |g 31. |t Two Faces of Mobile Shopping: Self-Efficacy and Impulsivity / |r Thaemin Lee, Cheol Park, Jongkun Jun -- |g 32. |t Security for Hybrid Mobile Development: Challenges and Opportunities / |r Marcus Tanque -- |g 33. |t Online Shopping in the United Arab Emirates: User Web Experience / |r Salam Abdallah, Bushra Jaleel -- |g 34. |t Mobile Application and User Analytics / |r Venkatraman Ramakrishna, Kuntal Dey -- |g 35. |t A Perspective of Adoption of Mobile Applications in Rural India / |r Debasish Roy -- |g 36. |t E-Commerce in India: Evolution and Revolution of Online Retail / |r Prateek Kalia, Navdeep Kaur, Tejinderpal Singh -- |g 37. |t Swift Guanxi Data Analysis and Its Application to E-Commerce Retail Strategies Improvement / |r Ewelina Lacka -- |g 38. |t An Empirical Study of the Effect of Internet Services on the Preferential Adoption of Mobile Internet / |r Mohamed Abdalla Nour -- |g Section 5. |t Organizational and Social Implications: -- |g 39. |t Investigating the Moderating Roles of Age and Ethnicity in Mobile Commerce Acceptance / |r Uchenna Cyril Eze, Yew Siang Poong -- |g 40. |t Mobile Commerce Adoption / |r Husam AlFahl -- |g 41. |t Exploring M-Commerce and Social Media: A Comparative Analysis of Mobile Phones and Tablets / |r Panagiota Papadopoulou -- |g 42. |t The Effects of National Culture on Social Commerce and Online Fashion Purchase Intention / |r Sarah Josephine Hepple, Julie A. Dennison -- |g 43. |t Saudi Consumers Attitudes Towards Online Shopping: An Attempt Towards Building Online Shopping Framework in KSA / |r Raja Yahya Alsharief -- |g 44. |t Business and Mobile: Rapid Restructure Required / |r Nygmet Ibadildin, Kenneth E. Harvey -- |g 45. |t The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention / |r Donald Louis Amoroso, Pajaree Ackaradejruangsri, Ricardo A. Lim -- |g 46. |t Security Issues and Countermeasures of Online Transaction in E-Commerce / |r Sarvesh Tanwar Harshita, Sarvesh Tanwar -- |g 47. |t User Acceptance and Mobile Payment Security / |r Florian Urmetzer, Isabelle Walinski -- |g 48. |t The Impact of E-Commerce on the Clothing Retailers: Studies on Chinese Companies / |r Tianlong Ge, Zheng Liu, Lei Ma -- |g 49. |t The Impact of Web 2.0 on E-Commerce Adoption and Use by Tourism Businesses – Can SMMEs Play the Trick?: A Case of the Eastern Cape Province / |r Pardon Blessings Maoneke, Naomi Isabirye -- |g 50. |t Luxury via E-Commerce: A Prospective Indian Market with Dicey Customers / |r Chandan Maheshkar -- |g 51. |t Consumer Attitudes Toward Online Shopping: An Exploratory Study From Jordan / |r Ahmad Nabot, Vanja Garaj, Wamadeva Balachandran -- |g 52. |t Payment Methods and Purchase Intention from Online Stores: An Empirical Study in Jordan / |r Rasha Abu-shamaa, Emad Abu-Shanab, Rawan Khasawneh -- |g 53. |t Advocating Electronic Business and Electronic Commerce in the Global Marketplace / |r Kijpokin Kasemsap -- |g 54. |t Cross-Cultural Study of Online User Behavior in Fashion E-Commerce: A Comparison of Britain and China / |r Fanke Peng, Ni An, Alessandra Vecchi -- |g 55. |t Perceived Mobile Information Security and Adoption of Mobile Payment Services in China / |r Fei Gao, Pei-Luen Patrick Rau, Yubo Zhang -- |g 56. |t Role of Media in Success of E-Tailing / |r Surabhi Singh -- |g 57. |t Customer Journey Maps for Demographic Online Customer Profiles / |r Deepa Ittimani Tholath, Fr. Casimirraj S.J. -- |g 58. |t Explaining Online Customer Repurchase Intentions from a Relationship-Marketing Perspective: An Integration of the 4Rs Marketing Strategy and Customer Trust / |r Mei-Ju Lin, Wei-Tsong Wang -- |g Section 6. |t Managerial Impact: -- |g 59. |t SWOT Analysis of M-Commerce / |r Ramandeep Kaur, Harmeet Malhotra -- |g 60. |t The Role of B2B E-Commerce in Market Share: Evidence from Spanish Manufacturing Firms / |r Juliette Milgram-Baleix, Melanie Parravano, Luis Enrique Pedauga -- |g 61. |t Investigating the Associated Factors of Trust on Online Transactions / |r Andriew Lim -- |g 62. |t New Market Segmentation Paradigms and Electronic Commerce Adoption: An Exploratory Study / |r Ángel F. Agudo-Peregrina, Julián Chaparro-Peláez, Ángel Hernández-García -- |g Section 7. |t Critical Issues and Challenges: -- |
| 505 | 8 | 0 | |g 63. |t An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan / |r Yi-Fen Chen, Yu-Chen Lan -- |g 64. |t Mobile Services Behavioral Intention: Theoretical Background and Empirical Research / |r Vaggelis Saprikis, Maro Vlachopoulou, Theodora Zarmpou -- |g 65. |t Are Signals a Solution to Perceived Risk and Opportunism in Mobile Shopping?: Gender Differences and Similarities / |r Sonia San-Martín -- |g 66. |t How Can E-Vendors Create Trust in B2C and C2C Contexts? / |r Sonia San-Martín, Carmen Camarero -- |g 67. |t Online Shopping Behavior: A Study of Factors Influencing Consumer Satisfaction on Online viz-a-viz Conventional Store Shopping / |r Rama Mohana Rao Katta, Chandra Sekhar Patro -- |g Section 8. |t Emerging Trends: -- |g 68. |t Present and Future of Mobile Commerce: Introduction, Comparative Analysis of M Commerce and E Commerce, Advantages, Present and Future / |r Barkha Narang, Jyoti Batra Arora -- |g 69. |t Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments / |r Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Juan Sánchez-Fernández -- |g 70. |t New Perspectives on Payment Systems: Near Field Communication (NFC) Payments Through Mobile Phones / |r Iviane Ramos de Luna, Francisco Montoro-Ríos, Francisco J. Liébana-Cabanillas -- |g 71. |t Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage / |r Süphan Nasır, Bengi Kurtuluş -- |g 72. |t China's E-Tailing Blossom: A Case Study / |r Bo Liang, Yanbin Tu, Thomas Cline, Zhongyu Ma. |
| 520 | |a "In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students."--Publisher's website. | ||
| 588 | |a Description based on online resource; title from title page (viewed July 7, 2017). | ||
| 650 | 0 | |a Mobile commerce. |9 329168 | |
| 710 | 2 | |a Information Resources Management Association, |e editor. |9 1247331 | |
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