Research anthology on e-commerce adoption, models, and applications for modern business / Information Resources Management Association, USA.
"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers ha...
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| Corporate Author: | |
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| Format: | Ebook |
| Language: | English |
| Published: |
Hershey :
IGI Global Publisher of Timely Knowledge,
[2021]
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| Series: | Critical explorations
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| Subjects: | |
| Online Access: | IGI Global Research Anthologies 2021 |
| Summary: | "This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services"-- |
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| Physical Description: | 1 online resource (xxviii, 633 pages) : illustrations. |
| Bibliography: | Includes bibliographical references and index. |