Cases on effective destination management /

Cases on effective destination management / edited by Romina Alkier, Giuseppe Catenazzo, Vedran Milojica, Aleksandra Zając.

"Devising methodologies to help decision-makers handle destinations effectively is paramount in a post-COVID world where travelers are seemingly more numerous than ever. This methodological book showcases a selection of research-based case studies to illustrate how to design research beneficial...

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Bibliographic Details
Other Authors: Alkier, Romina, 1974- (Editor), Catenazzo, Giuseppe, 1982- (Editor), Milojica, Vedran, 1984- (Editor), Zając, Aleksandra, 1985- (Editor)
Format: Ebook
Language:English
Published: Hershey, PA : Business Science Reference, [2024]
Subjects:
Tourism > Marketing.
Hospitality industry > Marketing.
Branding (Marketing)
Place marketing.
Online Access:IGI Global e-Book Collection
Description
Summary:"Devising methodologies to help decision-makers handle destinations effectively is paramount in a post-COVID world where travelers are seemingly more numerous than ever. This methodological book showcases a selection of research-based case studies to illustrate how to design research beneficial for destination management"--
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
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Online

IGI Global e-Book Collection
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