Digitalizing consumption : how devices shape consumer culture / edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre and Niklas Sörum.
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices w...
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| Other Authors: | , , , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London ; New York :
Routledge,
2017.
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| Series: | Routledge interpretive marketing research series.
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| Subjects: | |
| Online Access: | Click here to access this resource online |
| Summary: | Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume. Through a wide range of empirical studies which analyse the impact of digital devices, this volume explores the digitization of consumption and shows how consumer culture and consumption practices are fundamentally intertwined and mediated by digital devices. Exploring the development of new consumer cultures, leading international scholars from sociology, marketing and ethnology examine the effects on practices of consumption and marketing, through topics including big data, digital traces, streaming services, wearables, and social media's impact on ethical consumption. |
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| Physical Description: | 1 online resource |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781315647883 1315647885 9781317299349 1317299345 9781317299356 1317299353 9781317299332 1317299337 |