Appraisal and the transcreation of marketing texts : persuasion in Chinese and English /

Appraisal and the transcreation of marketing texts : persuasion in Chinese and English / Nga-Ki Mavis Ho.

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Bibliographic Details
Main Author: Ho, Nga-Ki Mavis (Author)
Format: Ebook
Language:English
Published: New York, NY : Routledge, [2024]
Edition:First edition.
Series:Routledge advances in translation studies.
Subjects:
Advertising > Language > Evaluation.
Advertising copy > Translations > Evaluation.
Translating and interpreting > Evaluation.
Language and languages in advertising.
Persuasion (Rhetoric)
Chinese language > Discourse analysis.
English language > Discourse analysis.
Communication in marketing.
Advertising > Luxuries.
Online Access:Click here to view this book
Description
Physical Description:1 online resource (xii, 200 pages) : illustrations.
Bibliography:Includes bibliographical references.
ISBN:9781000984002
1000984001
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