Bijoypur Silk Khadi Seva Sanstha : a struggle for survival of Garad Silk in changing times / Saikat Banerjee, Paroma Mitra Mukherjee.
Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt an...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | Bijoypur Silk Khadi Seva Sanstha (BSKSS) is the primary seller of garad silk, but with consumer preferences changing, a promising industry must address concerns from production to branding. BSKSS, however, markets Mirjapur silk, a product that may be able to drive growth for the company. To adapt and overcome environmental threats, including competition from imports, BSKSS must also determine other survival strategies. |
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| Physical Description: | 1 online resource : illustrations. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529793567 1529793564 |