The rise and fall of Ofo's bike sharing in Singapore / Thompson S. H. Teo, Vivien K. G. Lim.
This case analyzes Ofo's bike-sharing, a dockless bike-sharing platform that failed to expand and succeed within the Singapore market. Founded in 2014 by five members of a cycling club at Peking University, Ofo attracted millions of dollars in investment from tech giants such as Alibaba and Did...
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| Main Authors: | , |
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| Format: | Ebook |
| Language: | English |
| Published: |
London :
SAGE Publications: SAGE Business Cases Originals,
2022.
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| Series: | SAGE Business cases
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| Subjects: | |
| Online Access: | SAGE |
| Summary: | This case analyzes Ofo's bike-sharing, a dockless bike-sharing platform that failed to expand and succeed within the Singapore market. Founded in 2014 by five members of a cycling club at Peking University, Ofo attracted millions of dollars in investment from tech giants such as Alibaba and Didi Chuxing and expanded rapidly to other cities in China. Beyond China, Ofo started to expand globally. It launched in Singapore in early 2017 and aimed to tackle the last-mile problem for consumers. As Ofo expanded its bike fleet size, poor user behavior surfaced, and the Singapore government stepped in and introduced regulatory measures to manage the usage of these bikes. As Ofo failed to meet the guidelines imposed, the Land Transport Authority suspended Ofo's operating license, forcing Ofo to cease its operations in Singapore less than 2 years after its entry to the market. What could Ofo have done differently to prevent the business from folding?. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781529797077 1529797071 |